![]() Chris joined Coca-Cola North America as a Marketing Manager and later as Assistant Brand Manager for brands including Minute Maid, PowerAde and Hi-C. ![]() customers in the casual dining trade channel. Chris also served as a Segment Marketing Manager, where he was responsible for identifying and developing new opportunities for growth among U.S. He built and deployed The Coca-Cola Modern Trade Customer Management System across the global system.Ĭhris was previously Marketing Director for Coca-Cola North America, responsible for planning and executing marketing plans for large-scale Coca-Cola Foodservice customers in the Northeast Region. In this position, he was focused against the Europe and Eurasia Coca-Cola Business units and was responsible for building Customer Leadership Capabilities for both Bottler and Company associates. Previous to the above role, Chris was Vice President, Global Commercial Execution. He was responsible for leading sales, marketing, finance and operations as well as managing the Company P/L for this customer business. Prior to this role, he was the Global VP leading the SUBWAY Restaurant business overseeing all of the Coca-Cola business and contractual agreements for approximately 45,000 customer outlets in 100 countries. Chris is responsible for the Freestyle P/L which represents a $1b business for the Coca-Cola Company. There are currently +50,000 Freestyle dispensers globally and the Equipment Innovaton center operates as a vital innovation hub for The Coca-Cola Company. In this role, he is responsible for leading North America’s Equipment Innovation Center and technical R/D team encompassing strategy, customer and commercial leadership, innovation, equipment & software engineering, supply chain development and e-business to advance the global growth of this vital Company platform. and speaking on cutting edge topics in the industry.Ĭhris Hellmann is the Global Vice President and General Manager, Freestyle Division at The Coca-Cola Company. ![]() At Sara Lee, she led the entire food & beverage North America Retail and Foodservice businesses with a $1 billion growth P&L.Īndria shares her validated approach to growth and her wealth of firsthand experience by providing advisory services to companies looking to accelerate growth, serving on the boards of Chicagoland Food & Beverage Network and Matot Inc. She has a proven track record of growth in over 60 categories, 20 brands and at top tier food companies like Kellogg, Sara Lee, Keebler, M&M/Mars and Johnsonville.Īndria has built two Innovation Centers of Excellence from scratch and generated over $1 billion in revenue in her roles as Vice President of Innovation & Strategy at Sara Lee and Vice President of Innovation & Consumer Insights at Johnsonville.Īt Johnsonville, she built and led operations of a freestanding, independent operating unit focused on generating growth and consumer insights. He is also on the board of LUMS (his Alma Mater) Alumni, which provides industry perspective on recruitment of new MBA students as well as providing industry knowledge to graduating MBA classes.Īndria is a leading Food & Beverage Innovation Executive who has delivered over $2 billion in revenue growth across 7 Fortune 1000 companies in the intensely competitive CPG space. He is also General Secretary for Pakistan Advertising Council which leads Media Monitoring standards, advertising trainings and government relations on behalf of entire industry. He is marketing capability lead for Coca-Cola Middle East North Africa, with responsibility for 50+ marketers across 24 countries. He has been leading innovation agenda with brand launches of Coca-Cola Zero Sugar, Dasani water, Roar and Cappy over last 3 years.Ībbas is committed to developing capability of his team and the community he lives in. He also designed Coke Fest, which is the largest experiential marketing platform in Asia. Under Abbas's leadership, Coca-Cola became Marketer of the Year at the Effies in 2018, and had won 10+ awards previously in Campaign Asia, Dragons Asia and PAS.Ībbas led campaigns such as Coke Studio which is the largest digital asset of the Coca-Cola Company globally with 7B+ minutes of watch time. He is leading development of core brands about unique purpose, establishing new ways of experiential and digital marketing and inspiring the organization for exponential 10X thinking. ![]() He is one of the most awarded marketers at Coca-Cola Company having won 3 Global Innovation Awards from the Board of Directors over last two years.Ĭurrently he leads marketing for Pakistan which is among top 20 markets for Coca-Cola globally. He is known for his passion for growing brands and businesses while leading capability development for his team as well as entire industry. Abbas is a regionally acclaimed Marketer with experience in Pakistan and across MENA markets. ![]()
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